How OLLY PBC does email marketing
Health & FitnessAt OLLY, we believe happiness is an inside job. We know that the right blend of nutrients can help us stay strong, balanced and energetic.
OLLY PBC sends about 3 campaigns a week, most often on Tuesday around 9pm US Eastern. Its median subject line runs 22 characters, and 11% carry an emoji.
An early read: 19 campaigns over 41 days, sent Sep 19 to Oct 30, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Health & Fitness brand: the median of 25 Health & Fitness brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.2 About the same as typical (3.4)
- Median subject length
- 22chars 35% less than typical (34 chars)
- Median words
- 162 19% less than typical (201)
- Discount in the subject
- 16% 4 points above typical (12%)
- Copyable promo code
- 21% 17 points above typical (4%)
Latest OLLY PBC emails
All 19 campaignsWhen OLLY PBC sends
Tuesday is the busiest day (up to 42% of sends). 9pm is the most common hour (up to 89% of sends). Across 19 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 0 | 0% |
| Tuesday | 8 | 42% |
| Wednesday | 1 | 5% |
| Thursday | 4 | 21% |
| Friday | 3 | 16% |
| Saturday | 2 | 11% |
| Sunday | 1 | 5% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 2 | 11% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 17 | 89% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
OLLY PBC subject lines
The median runs 22 characters across 5 words, against 34 for the typical Health & Fitness brand.
- “Put the Energy Drink Down” 25 chars · Oct 30
- “NYC let’s try something new...” 30 chars · Oct 27
- “Your Multi’s Begging for an Upgrade” 35 chars · Oct 22
- “Meet New Mochi Bites” 20 chars · Oct 20
- “ATTN: Freebies” 14 chars · Oct 15
What OLLY PBC sends
Promotions & Sales is the campaign OLLY PBC sends most, at 26%; no type is a majority.
The stack behind the sends
OLLY PBC sends with Attentive and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Google Workspace, Microsoft 365 and SendGrid to send as this domain, which usually means other tools sit alongside Attentive.
The median OLLY PBC campaign carries 20 images.
Compare OLLY PBC with Mars Men and Hume
See how Mars Men and Hume send, same industry and measured the same way. Or compare with every Health & Fitness brand and the whole archive.
How this is measured
Every figure comes from real OLLY PBC emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Health & Fitness brand” is the median across the 25 Health & Fitness brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.