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How ONNIT does email marketing

18 campaigns · www.onnit.com · RSS

Supplements for Mind Body Connection

ONNIT sends about 3.2 campaigns a week, most often on Tue around 8pm US Eastern. Its median subject line runs 33 characters.

Campaigns a week
3.2
Median subject
33 chars
Median words
154
Carry a promo code
0%

When ONNIT sends

Across 17 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when ONNIT chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What ONNIT sends

Mostly Product Showcase (33% of campaigns).

Product Showcase 33% · 6
Product Launches 17% · 3
Newsletters 11% · 2
Other 11% · 2

The stack behind the sends

ONNIT sends with Klaviyo and publishes a DMARC reject policy.

Sends with

Klaviyo

Domain authentication

DMARC: reject

Mail failing authentication is rejected outright, the strictest setting.

SPF also authorizes Microsoft 365, Google Workspace, HubSpot to send as this domain, which usually means other tools sit alongside the main platform.

A typical ONNIT campaign carries 154 words and 10 images.

How this is measured

Every figure comes from real ONNIT emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse ONNIT campaigns.