How ONNIT does email marketing
29 campaigns · www.onnit.com · RSS
Supplements for Mind Body Connection
ONNIT sends about 2.4 campaigns a week, most often on Tuesday around 8pm US Eastern. Its median subject line runs 33 characters.
An early read: 29 campaigns over 84 days, sent Jul 14 to Oct 7, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 2.4 33% less than typical (3.6)
- Median subject length
- 33chars About the same as typical (32 chars)
- Median words
- 138 21% less than typical (175)
- Discount in the subject
- 0% 14 points below typical (14%)
- Copyable promo code
- 3% 3 points above typical (0%)
Latest ONNIT emails
All 29 campaignsWhen ONNIT sends
Tuesday is the busiest day (up to 41% of sends). 8pm is the most common hour (up to 59% of sends). Across 27 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 2 | 7% |
| Tuesday | 11 | 41% |
| Wednesday | 3 | 11% |
| Thursday | 2 | 7% |
| Friday | 5 | 19% |
| Saturday | 3 | 11% |
| Sunday | 1 | 4% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 1 | 4% |
| 11am | 0 | 0% |
| 12pm | 1 | 4% |
| 1pm | 0 | 0% |
| 2pm | 1 | 4% |
| 3pm | 1 | 4% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 1 | 4% |
| 8pm | 16 | 59% |
| 9pm | 6 | 22% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
ONNIT subject lines
The median runs 33 characters across 6 words, against 32 for the typical brand. The words ONNIT reaches for most: “every”, “day” and “week”.
- “Why Creatine Works In The Final Reps” 36 chars · Oct 6
- “The Wind-Down Routine is Not One Size” 37 chars · Sep 30
- “The Day Needs An Off Switch” 27 chars · Sep 29
- “The Difference Is Not The Serving” 33 chars · Sep 22
- “Behind The Total Human® Packs” 29 chars · Sep 18
What ONNIT sends
Product Showcase is the campaign ONNIT sends most, at 28%; no type is a majority. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
ONNIT sends with Klaviyo and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Microsoft 365, Google Workspace and HubSpot to send as this domain, which usually means other tools sit alongside Klaviyo.
The median ONNIT campaign carries 10 images.
Compare ONNIT with its peers
Or compare with every brand in the archive.
How this is measured
Every figure comes from real ONNIT emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.