How Patreon does email marketing
SaaS & Tech10 campaigns · www.patreon.com · RSS
Patreon is the best place to build community with your biggest fans, share exclusive work, and turn your passion into a lasting creative business.
Patreon sends about 1.3 campaigns a week. Its median subject line runs 37 characters, and 20% carry an emoji.
- Campaigns a week
- 1.3
- Median subject
- 37 chars
- Median words
- 264
- Carry a promo code
- 0%
What Patreon sends
Mostly Other (40% of campaigns).
The stack behind the sends
Patreon sends with SparkPost and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
A typical Patreon campaign carries 264 words and 6 images.
How this is measured
Every figure comes from real Patreon emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse Patreon campaigns.