How Patreon does email marketing
SaaS & Tech6 campaigns · www.patreon.com · RSS
Patreon is the best place to build community with your biggest fans, share exclusive work, and turn your passion into a lasting creative business.
Patreon sends about 0.9 campaigns a week. Its median subject line runs 41 characters, and 17% carry an emoji.
- Campaigns a week
- 0.9
- Median subject
- 41 chars
- Median words
- 287
- Carry a promo code
- 0%
What Patreon sends
Mostly Newsletters (50% of campaigns).
The stack behind the sends
Patreon sends with Iterable and publishes a DMARC quarantine policy.
Sends with
Iterable
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
A typical Patreon campaign carries 287 words and 7 images.
How this is measured
Every figure comes from real Patreon emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse Patreon campaigns.