Skip to content

How Peloton does email marketing

Health & Fitness

10 campaigns · www.onepeloton.com · RSS

Discover Peloton’s fitness equipment and personalized workout plans. From cardio to strength, find an exercise program that keeps you motivated and on track.

Peloton sends about 1.8 campaigns a week. Its median subject line runs 41 characters, and 10% carry an emoji.

Campaigns a week
1.8
Median subject
41 chars
Median words
471
Carry a promo code
0%

What Peloton sends

Mostly Promotions & Sales (90% of campaigns).

The stack behind the sends

Peloton sends with Braze and publishes a DMARC quarantine policy.

Sends with

Braze

Domain authentication

DMARC: quarantine

Mail failing authentication is sent to spam rather than delivered.

A typical Peloton campaign carries 471 words and 11 images.

How this is measured

Every figure comes from real Peloton emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse Peloton campaigns.