How Peloton does email marketing
Health & Fitness14 campaigns · www.onepeloton.com · RSS
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Peloton sends about 1.8 campaigns a week, most often on Mon around 10am US Eastern. Its median subject line runs 41 characters, and 7% carry an emoji.
- Campaigns a week
- 1.8
- Median subject
- 41 chars
- Median words
- 481
- Carry a promo code
- 0%
When Peloton sends
Across 14 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Peloton chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Peloton sends
Mostly Promotions & Sales (64% of campaigns).
The stack behind the sends
Peloton sends with Braze and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
A typical Peloton campaign carries 481 words and 11 images.
How this is measured
Every figure comes from real Peloton emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Peloton campaigns.