How Ruggable does email marketing
Home & Living27 campaigns · ruggable.com · RSS
The original washable rug is still the best. Ruggable rugs are machine washable and stain resistant. Great for homes with kids and pets. Free shipping!
Ruggable sends about 3 campaigns a week, most often on Tuesday, Wednesday and Friday around 9am US Eastern. Its median subject line runs 28 characters, and 4% carry an emoji.
An early read: 27 campaigns over 56 days, sent Jul 14 to Sep 9, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Home & Living brand: the median of 12 Home & Living brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.3 35% less than typical (5.1)
- Median subject length
- 28chars 20% less than typical (35 chars)
- Median words
- 243 About the same as typical (242)
- Discount in the subject
- 52% 18 points above typical (34%)
- Copyable promo code
- 44% 44 points above typical (0%)
Latest Ruggable emails
All 27 campaignsWhen Ruggable sends
Tuesday, Wednesday and Friday are the busiest days, within two points or one email of each other (up to 27% of sends). 9am is the most common hour (up to 47% of sends). Across 15 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 1 | 7% |
| Tuesday | 4 | 27% |
| Wednesday | 3 | 20% |
| Thursday | 1 | 7% |
| Friday | 3 | 20% |
| Saturday | 1 | 7% |
| Sunday | 2 | 13% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 1 | 7% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 7 | 47% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 3 | 20% |
| 3pm | 2 | 13% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 1 | 7% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 1 | 7% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Ruggable subject lines
The median runs 28 characters across 6 words, against 35 for the typical Home & Living brand. The words Ruggable reaches for most: “off”, “rugs” and “save”.
- “Last chance to save on washable faves” 37 chars · Sep 9
- “It’s the final hours!” 21 chars · Sep 9
- “Up to 40% off is almost over!” 29 chars · Sep 8
- “Labor Day Sale ends soon!” 25 chars · Sep 8
- “Best deals on best sellers” 26 chars · Sep 7
What Ruggable sends
Mostly Promotions & Sales, at 52% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Ruggable sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
The median Ruggable campaign carries 24 images.
Compare Ruggable with Restoration Hardware and Pottery Barn
See how Restoration Hardware and Pottery Barn send, same industry and measured the same way. Or compare with every Home & Living brand and the whole archive.
How this is measured
Every figure comes from real Ruggable emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Home & Living brand” is the median across the 12 Home & Living brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.