How Scout Motors does email marketing
Automotive23 campaigns · www.scoutmotors.com · RSS
We're designing, engineering, and building the next generation of electric trucks and rugged SUVs for the doers, makers, and explorers. The new Scout® Traveler™ and Terra™ models are here, born from the original legend, retooled for a new era.
Scout Motors sends about 0.5 campaigns a week, most often on Friday around 1pm US Eastern. Its median subject line runs 38 characters.
An early read: 23 campaigns over 304 days, sent Nov 25, 2025 to Sep 25, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 0.5 86% less than typical (3.6)
- Median subject length
- 38chars 19% more than typical (32 chars)
- Median words
- 351 2 times typical (175)
- Discount in the subject
- 0% 14 points below typical (14%)
Latest Scout Motors emails
All 23 campaignsWhen Scout Motors sends
Friday is the busiest day (up to 35% of sends). 1pm is the most common hour (up to 39% of sends). Across 23 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 2 | 9% |
| Tuesday | 4 | 17% |
| Wednesday | 4 | 17% |
| Thursday | 4 | 17% |
| Friday | 8 | 35% |
| Saturday | 1 | 4% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 2 | 9% |
| 3am | 0 | 0% |
| 4am | 1 | 4% |
| 5am | 1 | 4% |
| 6am | 0 | 0% |
| 7am | 1 | 4% |
| 8am | 1 | 4% |
| 9am | 2 | 9% |
| 10am | 0 | 0% |
| 11am | 1 | 4% |
| 12pm | 4 | 17% |
| 1pm | 9 | 39% |
| 2pm | 1 | 4% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Scout Motors subject lines
The median runs 38 characters across 6 words, against 32 for the typical brand. The words Scout Motors reaches for most: “notes”, “field” and “dispatch”.
- “Notes From the Field: September Dispatch” 40 chars · Sep 25
- “Build What's Next With Scout Motors” 35 chars · Sep 16
- “Two New Sides of the Scout Traveler...” 38 chars · Sep 4
- “Notes From the Field: August Dispatch” 37 chars · Aug 28
- “Passing the Keys. Preserving the Memories.” 42 chars · Aug 7
What Scout Motors sends
Newsletters is the campaign Scout Motors sends most, at 30%; no type is a majority.
The stack behind the sends
Scout Motors sends with Salesforce Marketing Cloud and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Microsoft 365 to send as this domain, which usually means other tools sit alongside Salesforce Marketing Cloud.
The median Scout Motors campaign carries 8 images.
Compare Scout Motors with Rivian and Tesla
See how Rivian and Tesla send, same industry and measured the same way. Or compare with every Automotive brand and the whole archive.
How this is measured
Every figure comes from real Scout Motors emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.