How Seed does email marketing
Health & FitnessSeed develops clinically studied probiotics to impact human and planetary health. Our first product is the DS-01® Daily Synbiotic—a probiotic + prebiotic for systemic benefits.
Seed sends about 4 campaigns a week, most often on Monday and Friday around 8pm US Eastern. Its median subject line runs 29 characters.
Measured from 49 campaigns sent Jul 9 to Oct 6, 2026. Each figure is set against the typical Health & Fitness brand: the median of 17 Health & Fitness brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.8 About the same as typical (4.0)
- Median subject length
- 29chars 12% less than typical (33 chars)
- Median words
- 202 About the same as typical (193)
- Discount in the subject
- 37% 25 points above typical (12%)
- Copyable promo code
- 0% 3 points below typical (3%)
Latest Seed emails
All 49 campaignsWhen Seed sends
Monday and Friday are the busiest days, within two points or one email of each other (up to 27% of sends). 8pm is the most common hour (up to 78% of sends). Across 49 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 13 | 27% |
| Tuesday | 4 | 8% |
| Wednesday | 11 | 22% |
| Thursday | 3 | 6% |
| Friday | 13 | 27% |
| Saturday | 1 | 2% |
| Sunday | 4 | 8% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 9 | 18% |
| 1pm | 0 | 0% |
| 2pm | 1 | 2% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 38 | 78% |
| 9pm | 1 | 2% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Seed subject lines
The median runs 29 characters across 5 words, against 33 for the typical Health & Fitness brand. The words Seed reaches for most: “off”, “free” and “sitewide”.
- “2 days only → 30% off DS-01®.” 29 chars · Oct 6
- “Time for more predictable poops.” 32 chars · Oct 5
- “Multiply your good gut bacteria.” 32 chars · Oct 2
- “Better poops, backed by science.” 32 chars · Sep 30
- “DS-01® vs. gummies.” 19 chars · Sep 28
What Seed sends
Mostly Promotions & Sales, at 100% of campaigns.
The stack behind the sends
Seed sends with Iterable and publishes a DMARC none policy.
Sends with
Iterable
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Mailgun to send as this domain, which usually means other tools sit alongside Iterable.
The median Seed campaign carries 13 images.
Compare Seed with Mars Men and Hume
See how Mars Men and Hume send, same industry and measured the same way. Or compare with every Health & Fitness brand and the whole archive.
How this is measured
Every figure comes from real Seed emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Health & Fitness brand” is the median across the 17 Health & Fitness brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.