How Society6 does email marketing
Home & Living24 campaigns · society6.com · RSS
Shop wall art, home decor, curtains, and tech accessories designed by independent artists. Find pieces that make every room feel like you. Society6.
Society6 sends about 4 campaigns a week, most often on Thursday, Saturday and Sunday around 12pm and 1pm US Eastern. Its median subject line runs 33 characters, and 4% carry an emoji.
An early read: 24 campaigns over 44 days, sent Sep 15 to Oct 30, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Home & Living brand: the median of 18 Home & Living brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.7 33% less than typical (5.5)
- Median subject length
- 33chars About the same as typical (32 chars)
- Median words
- 107 41% less than typical (182)
- Discount in the subject
- 71% 36 points above typical (35%)
- Copyable promo code
- 13% 12 points above typical (1%)
Latest Society6 emails
All 24 campaignsWhen Society6 sends
Thursday, Saturday and Sunday are the busiest days, within two points or one email of each other (up to 23% of sends). 12pm and 1pm are the most common hours, within one email of each other (up to 27% of sends). Across 22 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 0 | 0% |
| Tuesday | 3 | 14% |
| Wednesday | 3 | 14% |
| Thursday | 5 | 23% |
| Friday | 2 | 9% |
| Saturday | 5 | 23% |
| Sunday | 4 | 18% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 1 | 5% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 3 | 14% |
| 12pm | 6 | 27% |
| 1pm | 6 | 27% |
| 2pm | 0 | 0% |
| 3pm | 1 | 5% |
| 4pm | 1 | 5% |
| 5pm | 2 | 9% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 2 | 9% |
| 11pm | 0 | 0% |
Society6 subject lines
The median runs 33 characters across 6 words, against 32 for the typical Home & Living brand. The words Society6 reaches for most: “off”, “art” and “ends”.
- “Harvest Gathering: up to 30% off ” 33 chars · Oct 30
- “New arrivals, made by real people” 33 chars · Oct 28
- “30% off wall art, bedding + bath 🖼️” 35 chars · Oct 22
- “Set the table like you mean it. 30% off.” 40 chars · Oct 17
- “Last day to settle in with 25% off” 34 chars · Oct 15
What Society6 sends
Mostly Promotions & Sales, at 54% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Society6 sends with Klaviyo and publishes a DMARC quarantine policy.
Sends with
Domain authentication
Mail failing authentication is sent to spam rather than delivered.
SPF also authorizes Google Workspace and Mandrill to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Society6 campaign carries 15 images.
Compare Society6 with Restoration Hardware and Pottery Barn
See how Restoration Hardware and Pottery Barn send, same industry and measured the same way. Or compare with every Home & Living brand and the whole archive.
How this is measured
Every figure comes from real Society6 emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Home & Living brand” is the median across the 18 Home & Living brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.