How Steelcase does email marketing
Home & Living15 campaigns · steelcase.com · RSS
The leading manufacturer of furniture for offices, hospitals, and classrooms. Our furniture is inspired by innovative research in workspace design.
Steelcase sends about 1.2 campaigns a week, most often on Tuesday around 11am US Eastern. Its median subject line runs 45 characters.
An early read: 15 campaigns over 89 days, sent Jul 10 to Oct 7, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Home & Living brand: the median of 12 Home & Living brands in the archive with at least 12 campaigns.
- Campaigns a week
- 1.2 76% less than typical (5.1)
- Median subject length
- 45chars 29% more than typical (35 chars)
- Median words
- 240 About the same as typical (242)
- Discount in the subject
- 0% 34 points below typical (34%)
Latest Steelcase emails
All 15 campaignsWhen Steelcase sends
Tuesday is the busiest day (up to 64% of sends). 11am is the most common hour (up to 50% of sends). Across 14 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 1 | 7% |
| Tuesday | 9 | 64% |
| Wednesday | 4 | 29% |
| Thursday | 0 | 0% |
| Friday | 0 | 0% |
| Saturday | 0 | 0% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 3 | 21% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 1 | 7% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 2 | 14% |
| 10am | 1 | 7% |
| 11am | 7 | 50% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Steelcase subject lines
The median runs 45 characters across 7 words, against 35 for the typical Home & Living brand. The words Steelcase reaches for most: “better”, “work” and “new”.
- “Our Progress Toward People + Planet: New Impact Report is Live” 62 chars · Oct 7
- “Dispatches from NYC: Brain Health is Having a Moment” 52 chars · Sep 29
- “A Conversation about Higher Education's Future” 46 chars · Sep 22
- “6 Ways to Create Better ‘Thinking’ Spaces” 41 chars · Sep 15
- “NEW: Steelcase Research + The Future of Learning” 48 chars · Sep 1
What Steelcase sends
Mostly Newsletters, at 67% of campaigns. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Steelcase sends with HubSpot and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Microsoft 365 and Salesforce to send as this domain, which usually means other tools sit alongside HubSpot.
The median Steelcase campaign carries 9 images.
Compare Steelcase with Restoration Hardware and Pottery Barn
See how Restoration Hardware and Pottery Barn send, same industry and measured the same way. Or compare with every Home & Living brand and the whole archive.
How this is measured
Every figure comes from real Steelcase emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Home & Living brand” is the median across the 12 Home & Living brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.