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How Steelcase does email marketing

Home & Living

9 campaigns · steelcase.com · RSS

The leading manufacturer of furniture for offices, hospitals, and classrooms. Our furniture is inspired by innovative research in workspace design.

Steelcase sends about 1.6 campaigns a week. Its median subject line runs 40 characters.

Campaigns a week
1.6
Median subject
40 chars
Median words
240
Carry a promo code
0%

What Steelcase sends

Mostly Newsletters (56% of campaigns).

Newsletters 56% · 5
Product Launches 11% · 1
Other 11% · 1

The stack behind the sends

Steelcase sends with HubSpot and publishes a DMARC reject policy.

Sends with

HubSpot

Domain authentication

DMARC: reject

Mail failing authentication is rejected outright, the strictest setting.

SPF also authorizes Microsoft 365, Salesforce to send as this domain, which usually means other tools sit alongside the main platform.

A typical Steelcase campaign carries 240 words and 8 images.

How this is measured

Every figure comes from real Steelcase emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse Steelcase campaigns.