How Tesla does email marketing
Automotive30 campaigns · www.tesla.com · RSS
Tesla is an American multinational automotive and clean energy company headquartered in Austin, Texas. Founded in 2003 and led by CEO Elon Musk, it specializes in designing and manufacturing battery electric vehicles (BEVs), stationary battery energy storage systems, solar panels, and related software and services.
Tesla sends about 0.1 campaigns a week, most often on Monday around 9pm US Eastern. Its median subject line runs 38 characters.
Measured from 30 campaigns sent Nov 8, 2019 to Oct 2, 2026. Each figure is set against the typical brand: the median of 130 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 0.1 97% less than typical (3.6)
- Median subject length
- 38chars 15% more than typical (33 chars)
- Median words
- 217 24% more than typical (175)
- Discount in the subject
- 7% 7 points below typical (14%)
Latest Tesla emails
All 30 campaignsWhen Tesla sends
Monday is the busiest day (up to 43% of sends). 9pm is the most common hour (up to 27% of sends). Across 30 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 13 | 43% |
| Tuesday | 4 | 13% |
| Wednesday | 3 | 10% |
| Thursday | 2 | 7% |
| Friday | 8 | 27% |
| Saturday | 0 | 0% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 1 | 3% |
| 9am | 2 | 7% |
| 10am | 1 | 3% |
| 11am | 2 | 7% |
| 12pm | 1 | 3% |
| 1pm | 2 | 7% |
| 2pm | 2 | 7% |
| 3pm | 1 | 3% |
| 4pm | 0 | 0% |
| 5pm | 1 | 3% |
| 6pm | 2 | 7% |
| 7pm | 3 | 10% |
| 8pm | 0 | 0% |
| 9pm | 8 | 27% |
| 10pm | 3 | 10% |
| 11pm | 1 | 3% |
Tesla subject lines
The median runs 38 characters across 5 words, against 33 for the typical brand. The words Tesla reaches for most: “solar”, “energy” and “powerwall”.
- “Discover Our Newest Model 3 Design Details” 42 chars · Oct 2
- “Powerwall Helps You Prepare for El Niño” 39 chars · Sep 30
- “Reliable Backup Power for Florida During El Niño” 48 chars · Sep 8
- “Plan Ahead for Storm Season” 27 chars · Aug 24
- “What Driving Should Feel Like” 29 chars · Aug 12
What Tesla sends
Promotions & Sales and Product Launches tie as the campaigns Tesla sends most, at 13% each.
The stack behind the sends
Tesla sends with SendGrid and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Google Analytics Web analytics
- 1 of 30
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes Microsoft 365 to send as this domain, which usually means other tools sit alongside SendGrid.
The median Tesla campaign carries 1 image.
Compare Tesla with Rivian and Griot's Garage
See how Rivian and Griot's Garage send, same industry and measured the same way. Or compare with every Automotive brand and the whole archive.
How this is measured
Every figure comes from real Tesla emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 130 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.