How Tesla does email marketing
Automotive26 campaigns · www.tesla.com · RSS
Tesla is an American multinational automotive and clean energy company headquartered in Austin, Texas. Founded in 2003 and led by CEO Elon Musk, it specializes in designing and manufacturing battery electric vehicles (BEVs), stationary battery energy storage systems, solar panels, and related software and services.
Tesla sends about 0.1 campaigns a week, most often on Mon around 9pm US Eastern. Its median subject line runs 37 characters.
- Campaigns a week
- 0.1
- Median subject
- 37 chars
- Median words
- 217
- Carry a promo code
- 0%
When Tesla sends
Across 26 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Tesla chooses to send. Times are US Eastern.
Day of week
Hour of day (US Eastern)
What Tesla sends
Mostly Other (54% of campaigns).
The stack behind the sends
Tesla sends with SendGrid and publishes a DMARC reject policy.
Sends with
Tracking & personalization
- Google Analytics Web analytics
- 1 of 26
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes SendGrid, Microsoft 365 to send as this domain, which usually means other tools sit alongside the main platform.
A typical Tesla campaign carries 217 words and 2 images.
How this is measured
Every figure comes from real Tesla emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Tesla campaigns.