How Levels does email marketing
Health & Fitness22 campaigns · www.levels.com · RSS
Levels helps you understand how food, sleep, exercise, and stress affect your body, so you can make changes that improve energy, appetite, and long-term metabolic health.
Levels sends about 3 campaigns a week, most often on Tuesday and Thursday around 12pm US Eastern. Its median subject line runs 36 characters.
An early read: 22 campaigns over 48 days, sent Aug 19 to Oct 6, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical Health & Fitness brand: the median of 17 Health & Fitness brands in the archive with at least 12 campaigns.
- Campaigns a week
- 3.2 20% less than typical (4.0)
- Median subject length
- 36chars About the same as typical (33 chars)
- Median words
- 362 88% more than typical (193)
- Discount in the subject
- 0% 12 points below typical (12%)
- Copyable promo code
- 0% 3 points below typical (3%)
Latest Levels emails
All 22 campaignsWhen Levels sends
Tuesday and Thursday are the busiest days, within two points or one email of each other (up to 40% of sends). 12pm is the most common hour (up to 70% of sends). Across 20 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 0 | 0% |
| Tuesday | 7 | 35% |
| Wednesday | 2 | 10% |
| Thursday | 8 | 40% |
| Friday | 1 | 5% |
| Saturday | 0 | 0% |
| Sunday | 2 | 10% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 2 | 10% |
| 12pm | 14 | 70% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 4 | 20% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Levels subject lines
The median runs 36 characters across 6 words, against 33 for the typical Health & Fitness brand.
- “Why a normal thyroid test can still miss something” 50 chars · Oct 6
- “Is whole-body MRI worth it?” 27 chars · Oct 1
- “Our best plans now cost less” 28 chars · Sep 30
- “The most underrated organ for blood sugar ” 42 chars · Sep 29
- “Is any amount of alcohol dangerous?” 35 chars · Sep 24
What Levels sends
Newsletters and Surveys & Feedback tie as the campaigns Levels sends most, at 5% each. Welcome, cart and order emails were set off by our own signup, so they do not count toward that.
The stack behind the sends
Levels sends with SendGrid and publishes a DMARC reject policy.
Sends with
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
SPF also authorizes MailerSend, Google Workspace and Amazon SES to send as this domain, which usually means other tools sit alongside SendGrid.
The median Levels campaign carries 6 images.
Compare Levels with Mars Men and Hume
See how Mars Men and Hume send, same industry and measured the same way. Or compare with every Health & Fitness brand and the whole archive.
How this is measured
Every figure comes from real Levels emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Health & Fitness brand” is the median across the 17 Health & Fitness brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.