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How Pendulum Life does email marketing

Health & Fitness

25 campaigns · pendulumlife.com · RSS

Pendulum Life is a probiotic company. It offers products such as Metabolic Daily, which aims to improve metabolism and glucose control by replenishing the Akkermansia keystone strain.

Pendulum Life sends about 3.9 campaigns a week, most often on Mon around 8am US Eastern. Its median subject line runs 32 characters, and 12% carry an emoji.

Campaigns a week
3.9
Median subject
32 chars
Median words
127
Carry a promo code
4%

When Pendulum Life sends

Across 25 scheduled campaigns. Welcome, cart and order emails are left out: they go out when a subscriber acts, not when Pendulum Life chooses to send. Times are US Eastern.

Day of week

Hour of day (US Eastern)

12am6am12pm6pm11pm

What Pendulum Life sends

Mostly Promotions & Sales (56% of campaigns).

Promotions & Sales 56% · 14
Other 24% · 6
Newsletters 12% · 3

The stack behind the sends

Pendulum Life sends with Klaviyo and publishes a DMARC none policy.

Sends with

Klaviyo

Domain authentication

DMARC: none

Failures are monitored but still delivered, so the policy is not enforced yet.

SPF also authorizes Google Workspace, SendGrid to send as this domain, which usually means other tools sit alongside the main platform.

A typical Pendulum Life campaign carries 127 words and 7 images.

How this is measured

Every figure comes from real Pendulum Life emails captured in Inbox Archive, not from a survey or a vendor report. Compare against every brand we track, or browse Pendulum Life campaigns.