How Pendulum Life does email marketing
Health & Fitness52 campaigns · pendulumlife.com · RSS
Pendulum Life is a probiotic company. It offers products such as Metabolic Daily, which aims to improve metabolism and glucose control by replenishing the Akkermansia keystone strain.
Pendulum Life sends about 4 campaigns a week, spread across the week, most often around 8am US Eastern. Its median subject line runs 35 characters, and 12% carry an emoji.
Measured from 52 campaigns sent Jul 9 to Oct 7, 2026. Each figure is set against the typical Health & Fitness brand: the median of 17 Health & Fitness brands in the archive with at least 12 campaigns.
- Campaigns a week
- 4.0 About the same as typical (4.0)
- Median subject length
- 35chars About the same as typical (33 chars)
- Median words
- 97 50% less than typical (193)
- Discount in the subject
- 19% 7 points above typical (12%)
- Copyable promo code
- 2% About the same as typical (3%)
Latest Pendulum Life emails
All 52 campaignsWhen Pendulum Life sends
Sends are spread across the week: no day stands more than a couple of points above the rest. 8am is the most common hour (up to 81% of sends). Across 52 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 10 | 19% |
| Tuesday | 4 | 8% |
| Wednesday | 9 | 17% |
| Thursday | 6 | 12% |
| Friday | 10 | 19% |
| Saturday | 3 | 6% |
| Sunday | 10 | 19% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 0 | 0% |
| 4am | 0 | 0% |
| 5am | 0 | 0% |
| 6am | 0 | 0% |
| 7am | 0 | 0% |
| 8am | 42 | 81% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 4 | 8% |
| 12pm | 1 | 2% |
| 1pm | 0 | 0% |
| 2pm | 1 | 2% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 4 | 8% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
Pendulum Life subject lines
The median runs 35 characters across 7 words, against 33 for the typical Health & Fitness brand. The words Pendulum Life reaches for most: “gut”, “probiotic” and “off”.
- “48% off bundled formulas — no code needed” 41 chars · Oct 7
- “Prime your gut: 48% off for 48 hours” 36 chars · Oct 6
- “Polyphenols: the unsung gut heroes” 34 chars · Oct 4
- “Tried + trusted: Akkermansia” 28 chars · Oct 1
- “Your gut runs on borrowed fuel” 30 chars · Sep 30
What Pendulum Life sends
Promotions & Sales is the campaign Pendulum Life sends most, at 42%; no type is a majority.
The stack behind the sends
Pendulum Life sends with Klaviyo and publishes a DMARC none policy.
Sends with
Domain authentication
Failures are monitored but still delivered, so the policy is not enforced yet.
SPF also authorizes Google Workspace and SendGrid to send as this domain, which usually means other tools sit alongside Klaviyo.
The median Pendulum Life campaign carries 6 images.
Compare Pendulum Life with Mars Men and Hume
See how Mars Men and Hume send, same industry and measured the same way. Or compare with every Health & Fitness brand and the whole archive.
How this is measured
Every figure comes from real Pendulum Life emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical Health & Fitness brand” is the median across the 17 Health & Fitness brands that clear the same bar, each counted once however much it sends. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.