REI newsletter and email examples
E-commerce & Retail23 campaigns · www.rei.com · RSS
Top-brand gear, clothing—and outdoor adventures! Plus rentals, classes, events, expert advice and more. Visit REI Co-op online and in-store.
- Sends about twice a week, 38% less often than the typical E-commerce & Retail brand.
- Most often on Fri and Sat around 11am and 11pm ET, counting scheduled sends only.
- Sent with Iterable, read from the message headers.
- 9 promo codes found in its emails, 39% of campaigns.
- 39% of subject lines mention a discount, against 20% for the typical E-commerce & Retail brand.
Every email here was captured from a real subscription, starting July 2026. Full report
More on REI
- How REI does emailsend times, frequency, subject lines
- REI promo codes9 codes from its emails
- RSS feednew REI campaigns as they land
