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General Motors newsletter and email examples

Automotive

14 campaigns · gm.com · RSS

American automaker and parent of Chevrolet, GMC, Cadillac and Buick, now building out an electric vehicle lineup alongside its trucks and SUVs.

12 General Motors emails in the 12 weeks to Oct 16, by the day each landed and the time it was sent (ET).
  • Sends about once a week, 70% less often than the typical brand.
  • Most often on Fri around 5am ET, counting scheduled sends only.

Every email here was captured from a real subscription, starting July 2026. Full report

The people who make GM

Racing dominance, off-road gauntlets, many hats

OnStar of the Sixties, LMR batteries, Q3 sales

Child Safety, Digital Key, OnStar’s 30th

A fresh UI, safety first, pickup powertrains

Tailgate season and STEM students

Cadillac’s technology leadership, Chevrolet’s racing double-header, GMC EVs, and more

GM News

Freedom 250, braking milestones, award winners

Stunning Cadillacs, slick sneakers, electric Chevys

A half-century of keeping you safe in slippery conditions

A Presidential Visit

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