How General Motors does email marketing
AutomotiveAmerican automaker and parent of Chevrolet, GMC, Cadillac and Buick, now building out an electric vehicle lineup alongside its trucks and SUVs.
General Motors sends about 1.1 campaigns a week, most often on Friday around 5am US Eastern. Its median subject line runs 46 characters.
An early read: 12 campaigns over 77 days, sent Jul 17 to Oct 2, 2026. Treat these as first signs; they firm up past 30 campaigns and six weeks of mail. Each figure is set against the typical brand: the median of 129 brands in the archive with at least 12 campaigns.
- Campaigns a week
- 1.1 69% less than typical (3.6)
- Median subject length
- 46chars 44% more than typical (32 chars)
- Median words
- 427 2.4 times typical (175)
- Discount in the subject
- 0% 14 points below typical (14%)
Latest General Motors emails
All 12 campaignsWhen General Motors sends
Friday is the busiest day (up to 100% of sends). 5am is the most common hour (up to 75% of sends). Across 12 scheduled campaigns; welcome, cart and order emails are left out because they go out when a subscriber acts. Times are US Eastern.
Day of week
Show days as a tableHide the days table
| Day | Campaigns | Share |
|---|---|---|
| Monday | 0 | 0% |
| Tuesday | 0 | 0% |
| Wednesday | 0 | 0% |
| Thursday | 0 | 0% |
| Friday | 12 | 100% |
| Saturday | 0 | 0% |
| Sunday | 0 | 0% |
Hour of day (US Eastern)
Show hours as a tableHide the hours table
| Hour (US Eastern) | Campaigns | Share |
|---|---|---|
| 12am | 0 | 0% |
| 1am | 0 | 0% |
| 2am | 0 | 0% |
| 3am | 1 | 8% |
| 4am | 1 | 8% |
| 5am | 9 | 75% |
| 6am | 1 | 8% |
| 7am | 0 | 0% |
| 8am | 0 | 0% |
| 9am | 0 | 0% |
| 10am | 0 | 0% |
| 11am | 0 | 0% |
| 12pm | 0 | 0% |
| 1pm | 0 | 0% |
| 2pm | 0 | 0% |
| 3pm | 0 | 0% |
| 4pm | 0 | 0% |
| 5pm | 0 | 0% |
| 6pm | 0 | 0% |
| 7pm | 0 | 0% |
| 8pm | 0 | 0% |
| 9pm | 0 | 0% |
| 10pm | 0 | 0% |
| 11pm | 0 | 0% |
General Motors subject lines
The median runs 46 characters across 6 words, against 32 for the typical brand.
- “OnStar of the Sixties, LMR batteries, Q3 sales” 46 chars · Oct 2
- “Child Safety, Digital Key, OnStar’s 30th” 40 chars · Sep 25
- “A fresh UI, safety first, pickup powertrains” 44 chars · Sep 18
- “Tailgate season and STEM students” 33 chars · Sep 11
- “Cadillac’s technology leadership, Chevrolet’s racing double-header, GMC EVs, and more” 85 chars · Sep 4
What General Motors sends
Promotions & Sales, Newsletters and Announcements tie as the campaigns General Motors sends most, at 8% each.
The stack behind the sends
The sending platform has not been detected yet.
Nothing detected yet.
Domain authentication
Mail failing authentication is rejected outright, the strictest setting.
The median General Motors campaign carries 7 images.
Compare General Motors with Rivian and Tesla
See how Rivian and Tesla send, same industry and measured the same way. Or compare with every Automotive brand and the whole archive.
How this is measured
Every figure comes from real General Motors emails captured in Inbox Archive, not from a survey or a vendor report. Medians and the campaign mix appear once a brand has 12 campaigns archived, and the day and time charts once 12 of them are scheduled sends. “Typical brand” is the median across the 129 brands that clear the same bar, each counted once however much it sends; it uses the brand’s own industry once enough peers qualify. Campaign types are sorted automatically. Discounts are read from subject lines, and a copyable code counts only when one appears in the email, so offers applied at checkout are missed.