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How General Motors does email marketing

Automotive

6 campaigns · gm.com · RSS

American automaker and parent of Chevrolet, GMC, Cadillac and Buick, now building out an electric vehicle lineup alongside its trucks and SUVs.

General Motors sends about 1.2 campaigns a week. Its median subject line runs 48 characters.

Campaigns a week
1.2
Median subject
48 chars
Median words
406
Carry a promo code
0%

What General Motors sends

Mostly Other (67% of campaigns).

Other 67% · 4
Newsletters 17% · 1
Announcements 17% · 1

The stack behind the sends

The sending platform has not been detected yet.

Nothing detected yet.

Domain authentication

DMARC: reject

Mail failing authentication is rejected outright, the strictest setting.

A typical General Motors campaign carries 406 words and 7 images.

How this is measured

Every figure comes from real General Motors emails captured in Inbox Archive, not from a survey or a vendor report. Day and time charts appear once a brand has enough scheduled campaigns archived to plot them honestly. Compare against every brand we track, or browse General Motors campaigns.